Olá Portugal! The Atlantic Route has begun and we're so excited!
At the port of Rotterdam Yldau and Fabian met some incredibly inspiring and forward-looking people who are working to make our way of life sustainable by changing the way we think about waste.
Every European produces nearly half a tonne of waste per year. That’s only the average, though, because the more purchasing power people have, the more waste they tend to produce. We buy products that have been made as cheaply as possible, use them briefly and then throw them away. This kind of linear economy puts a huge strain on the environment as limited natural resources end up filling dump sites (or swimming around in oceans).
In the long run it is obviously not sustainable to turn everything of value on our planet into trash. Businesses should instead be designing products to last, to be easy to take apart and reuse, and to leave no waste. This is the essence of the concept of circular economy.
Changing how businesses function and consumers behave is not that easy, though, but it’s a task BlueCity has set for itself: Fabian and Yldau’s first destination of the day. At this former subtropical swimming oasis, circular economy start-ups on a mission to turn waste into a resource get support and an opportunity to collaborate with each other, researchers, public authorities, educational institutions and local residents. The old changing rooms host laboratory facilities where materials can be grown, processed and ultimately packaged with other lab-grown innovations like kombucha leather!
A short water-taxi ride away is RDM Rotterdam, the fruit of collaboration between the Rotterdam University of Applied Sciences and the Port of Rotterdam Authority. They have transformed the former shipyard of the Rotterdamsche Droogdok Maatschappij (RDM) into a campus with cutting-edge facilities for researchers and students, start-ups and multinationals’ R&D branches. Better wind technology, smarter, eco-friendly products, waste eating robots – this innovation hotspot is all about science and manufacturing serving a more sustainable leave-nothing-to-waste future.